First, a warning: This post is going to be divisive.
Half the people who read on will think I’m talking sense, and the other half will think I’m completely wrong. It probably says quite a lot about me that I’m going to write it anyway.
I want to talk about political correctness, offence, and the modern workplace.
This all started when someone from an agency who works for BigChange came into the office. I meet everyone who works for BigChange, whether they’re on the payroll or external. I like to know who I’m dealing with.
I did what I always do. I asked about her background. What is your family like? Are you married? What have you been up to recently? She was shocked and complained to a colleague that I’d been asking about her private life. “What’s it got to do with him?” she asked. “Doesn’t he know it’s illegal to ask personal questions?”
I’m going to come out and ask what I’ve been thinking ever since that meeting: What is the big deal?
I’ve been in business all my life. I never went to university, so everything I’ve learned, I’ve learned my own way. When I’m employing someone, I want to know as much about them as I can. Every scrap of information they give me helps me build a picture of them as an individuals, their strengths and weaknesses, and how best to manage them. If someone is married with a stable family life, that tells me something about that individual. That’s not to say I wouldn’t give the job to someone who was struggling or had personal problems; on the contrary, that knowledge would help me understand and get the best out of that colleague.
I believe in creating a fair and fulfilling work environment. I would never discriminate against anyone. I don’t care about gender, ethnicity, sexuality, or disability, as long as you work hard and do a good job for me. But, these days, I’m starting to feel that I – and other company bosses like me – are instantly judged to be prejudiced dinosaurs. The revelations about Harvey Weinstein and now Philip Green haven’t helped. But we’re not all like that.
If I’m trusting a person I’ve never met before to join my business, why can’t I ask a few probing questions? We’re a family here, and I want to make sure that you’re going to mesh well with colleagues.
I’m sure that when we eventually take on a full-time HR person – we’re recruiting right now – they will have a quite a bit to say on this. But, for now, I stand by my interviewing style. Business is based on relationships and relationships are based on trust. How do you build trust without getting to know each other? If you want to ask me anything, go ahead. I won’t be offended.
Other companies go about this the long way round. They set psychometric tests and check people’s Facebook and Instagram pages for personal information. I don’t do that. I come straight out and ask what I want to know.
I feel we live in a time where political correctness is merging with the new culture of offence, which means that people are more likely to be upset and insulted than ever before. How can we live in a time where people are free to be whomever they want to be, yet as a society we aren’t allowed to notice or ask questions about it because that’s too personal or discriminatory? Surely openness should go both ways?
In business, the contradictions are coming thick and fast. We are told to aim for a diverse workforce but god forbid you say you’re looking to hire a woman for a role. If I’m emailing in a hurry, and send a one-word reply to an urgent email, suddenly I’m a tyrannical boss. If I don’t reply because I don’t have time to compose an essay, I’m negligent. Everyone wants laughter and banter in the office but if a joke isn’t to an individual’s taste, suddenly managers are forced to mediate, which is a total waste of everyone’s time.
Am I alone in finding all this slightly ridiculous? Do people have nothing better to do than become obsessed with small slights these days? What happened to giving others the benefit of the doubt?
Sometimes I feel like I can’t say anything without offending someone. Maybe I should say I’m offended that people find me offensive, and see where that gets me…
I’d love to know what my fellow business owners think. Please get in touch, whether you agree with me or, even better, if you don’t!

Martin Port
Founder & CEO








Can you imagine British Gas opening a department store? Or Homeserve selling wallpaper? John Lewis has no experience running a home services business. It’s completely foreign to the industry they know.
I’m not infallible either. At BigChange, I nearly lost focus recently. A company approached me, offering to add drones to our product set. It sounded so exciting: hi-tech drone deliveries! I was tempted for about an hour but something kept bothering me: none of our customers have ever asked about drones. And I don’t believe in first-mover advantage in business. The pioneers often fail and it’s a later mover that wins the day – the second mouse gets the cheese, as they say.
Social media can be a brand wrecker, and I haven’t spent five years building a business I love to see its reputation tarnished by a thoughtless remark. The first post contained a swear word, which could really put off some of our clients. It was also being purposefully controversial, in a bid to get more views. That’s fine, but it wasn’t BigChange’s battle to fight, and as I hadn’t been asked permission, I was deeply unhappy about it.
We now have an eight-page document that outlines what we expect from our people. It’s all pretty straight forward: no defamation, no bullying or harassment, no misuse of company information, and nothing that could damage our reputation. But having a document like this protects both BigChange and the employees, because we all know where we stand.
Negotiate your heart out
Consistency looks professional