CEO’s Blog – I’m not the CEO of my company. Here’s why

Martin Port, Founder of BigChange

These days, everyone is obsessed with titles. They want something grand on their business card. There’s an idea that one’s self-worth gets a boost simply because you have the word “chief” in front of your job title. But fancy names don’t impress me.

First of all, the term “chief executive” is an American invention. I’m not from the States – I’m a Yorkshireman. In this country, the boss has always been the managing director. That’s one reason why I’ll never call myself CEO of BigChange.

But there is another explanation for my choice to remain MD, even as the business grows internationally (one day, we hope to be trading in the US). The fact is that chief executives tend to be one level removed from the shop floor of any business.

In my experience, chief executives tend to have fewer reports – maybe two or three people. An MD runs various teams and can have many more people reporting to them. I have seven reports. Managing directors get their hands dirty. I like to stay closer to the daily workings of my organisation.

I am still the founder and the leader of this business. That means that my role encompasses strategy and funding and culture – things that are typically assigned to the CEO. But I am honest about my strengths and my weaknesses, which is why I buy in expertise every time I need to go outside my comfort zone. I call these people my “coaches”, although I suppose the old-fashioned term is “consultants”. Right now, I have a coach helping me hone my three-year plan.

I could write this forecast on my own but this coach has a vast amount of experience at companies of all sizes – some that generate billions in revenue. He has also worked across many industries. He brings a new perspective, a skillset that goes beyond my own; I’ve never worked in a big corporation so I have never made plans that suit a really large organisation – I hope that BigChange will be one of these before long.

Over the years, I have seen many private equity firms appoint specialists like these to help their acquisition companies to grow. Who says you need to wait until you’re acquired? I’m going to find and absorb all the knowledge I can.

I’ve been told this is an unusual strategy: buying in CEO smarts, as and when I need it. Coaches are expensive, they say. Well, even £2,000 a day or above is cheaper than taking on a new member of staff to do the job. And with these experts, there’s no downtime. It’s an intensive process and usually you see immediate ROI.

Most people also don’t like to admit they have gaps in their knowledge – or are desperate to secure the coveted title of CEO. I prefer to stay humble.


Martin Port
Founder & CEO

CEO’s Blog – Ditch the department before it drags you down

BigChange ditch the department

I’ve abolished departments at BigChange. There will be no more divisions within my business. Instead, I’m creating teams. Some of these teams will be assembled according to specialty, such as RoadCrew customer service, but others will reach across different areas of the business.

This may seem like pure semantics – a change in name only – but it’s not. Language is important. When you think about departments, you envisage physical walls between different sections of your business. You think of the IT department in one part of a building, and sales over on a different floor. Teams, in contrast, have no boundaries. Teams share a common purpose. Team members support one other and work well with other like-minded groups – that’s why it’s called “teaming up”.

There is good reason for this change. When I started BigChange, we were just a few people working out of a single room in Leeds. Everyone knew everyone, and each win was celebrated by the whole company. Now that we are so much bigger, it is easier for colleagues to operate in silos where the needs of the department feel more important than those of the business as a whole. Departments lead to territoriality. This is the opposite of the culture that I want to foster at BigChange.

By creating teams that are focused on projects, it is easier to build fluidity into the business. People naturally do tasks that they are suited to, rather than just sticking to the typical activities of their department. As a business grows, sometimes people need to move into different roles. A team structure will allow me to make sure that everyone is in the right place at the right time.

The wake up call that prompted me to make the change came earlier this year when a valued colleague decided to leave. She missed the start-up feel of BigChange and, after two years, had become to feel disenfranchised. I never want to encounter that problem again, so I’m focused on implementing new ideas that all people to grow, and unite us all.

The idea of ditching the department and embracing teams isn’t original. I borrowed it from Microsoft. Its unified communications platform is called Microsoft Teams – and I imagine that many clever people and many thousands of dollars went into deciding that brand name. I don’t have millions to spend on a re-branding exercise but I can stand on the shoulders of corporate giants and learn from them.

I announced the change to the structure of BigChange at this week’s huddle. I noticed, even at that meeting, that people were standing with colleagues from their own department. Let’s hope that at future huddles, we’ll see cross-departmental “teams” grouping together instead.


Martin Port
Founder & CEO

CEO’s Blog – Bridging the generation gap

BigChange generation gap cartoon

The Brexit vote divided young and old. People who had already made their money, bought property, and perhaps even retired, were much more likely to vote Leave, while students and those on the first rung of the career ladder wanted to Remain.

When I started reading articles about the backlash – young people saying they wanted to deny older Brits the vote, claiming they were out of touch and selfish, and older people calling Millennials “snowflakes” – it worried me.

We need to bridge the generation gap. I’m in my fifties, and I am in no doubt about the talent and contribution of young people. BigChange could not thrive without them.

My kids are young – they range in age from 18-33 – and they have given me some incredible ideas for the business. When I said I wanted to call my new product “The Marketplace”, my daughter said, “Don’t do it”. She works in digital marketing and she explained that “marketplace” sounds like a place to hawk products or advertise, whereas what I’m building is a place where like-minded entrepreneurs can team up and help one another. She convinced me to call it the BigChange Network instead. She may be young but her advice was sensible and I listened.

When my son was at school, he used to rave about a concept called Golden Time. When kids did great work, their teacher would reward them with an hour of fun activities that they really wanted to do. I was inspired by the idea and have offered Golden Time at my business. My colleagues get their BigChange birthdays off to celebrate the way they want, and we give them extra time off as a reward for great ideas or going the extra mile. I call it Golden Time.

It sounds like a cliché but young people are the future. They are more technologically minded, they have fresh ideas and they are more adaptable. Listening to them makes me more adaptable too. I may be at the Saga stage of life but I don’t want to turn into a dinosaur who can’t change or try new things.

And this is a two-way street. My kids listen to me (at least sometimes) and my colleagues at BigChange listen to my ideas and experience because I respect theirs.

The young and the mature should not be at war. We should be listening to each other and working together to build great businesses – and a world – that we can all enjoy.


Martin Port
Founder & CEO

CEO’s Blog – The journey of an entrepreneur

BigChange journey of an entrepreneur

I have been in business since I was 11 years old. I started out working for my father, an auctioneer, before growing my own bakery business in my twenties.

Now, aged 56, I run technology start-up BigChange. I don’t know many entrepreneurs who have experience across such varied industries, so I thought it would be a good idea to share all the lessons I’ve learned over the years.

If I can help any other business owner avoid mistakes I’ve made, and help them build on strategies that have worked well for me, then it’s been worth all the hard work putting pen to paper – I’m dyslexic, so it’s not easy for me. The following book is a compilation of blogs I posted on LinkedIn over the past couple of years. They range from management advice to updates about my fast-growing firm to my take on topical issues.

If you take one thing away from this, it’s to place the needs of your people and customers above everything else in business. It is also to appreciate your family and understand the power of your network. I hope that you enjoy my posts – and my unusual take on the world. I truly believe that the best way to get ahead in business and in life is to help others. That’s the ethos behind BigChange, which succeeds only by making others successful.

Click here to download my Blog Book


Martin Port
Founder & CEO

CEO’s Blog – Advice that will supercharge your business – and it’s free

BigChange supercharge cartoon

I’m the guy that’s all about face-to-face communication. I am always telling my fellow business owners to get out from behind the screen and go talk to their customers and colleagues.

But I know also how hard it is to make time for those kinds of interactions. So imagine how happy I was when I held the first Network event for BigChange customers (find out more about the network here Join the BigChange Network) and found it to be every bit as useful as I’d hoped.

The event brought together 30 of our customers, and was facilitated by Kevin Keegan OBE, the former England football player manager. He is very business-focused, and did a stellar job creating a feel-good factor in the room. Everyone introduced themselves and their businesses and talked about how their sales have grown since adopting BigChange. It was so validating to hear these stories, and to hear what everyone loves – and what they would change – about our offering.

I can’t reveal the insights that our customers shared about their businesses, because the event took place under Chatham House rules, but I can tell you how these conversations have influenced the future strategy and direction for us. It was, honestly, one of the most valuable interactions I’ve had for a long while.

The new BigChange charter

One of the concerns that customers raised was around trust. How can they trust that if they collaborate with other businesses on our system, the contractor won’t steal that client. There is also the fear that the work might be inferior, or unprofessional. This is why we are looking to introduce a code of conduct, the BigChange charter, to hold users accountable. We are about to hire a Network Director, who will draw up this charter and make sure that all our customers understand the rules of play, in order to get the most out of BigChange and the JobWatch system. I am delighted to tell customers that they can now have absolute trust in our system, because any abuses will lead to special measures. This way, every individual and company on JobWatch can focus on collaborating and growing their revenues with confidence.

The mighty sole trader

To date, BigChange has been focused on working with companies and over the coming year, I was planning to target larger corporations too. But our network event has shown me that we also need to make sole traders a priority as well. The gig economy is enormous, and many of our customers use sole traders and freelancers, so we will be reaching out to more independents. For example, there are currently 150,000 gas engineers in the UK; 75,000 of them are one-man bands. We want them on our network. To help bring companies and sole traders together, our BigChange app – which will launch soon – will act like a modern Yellow Pages, helping businesses and users book jobs with registered and vetted engineers.

Boost the buying power

Procurement is a massive issue for any growing company. You want the best deals, and you want them now. We have 1,000 customers – with combined revenues of £59bn, 142,000 employees, and an average business age of 20 – on our system. That is a lot of buying power. We want to help our customers to club together for deals on everything from insurance to vehicle rental and fuel. It’s the next frontier for JobWatch and will be another major benefit of our collaborative system. It will also be another reason for customers to recommend BigChange to their suppliers, clients and contacts.

These three major changes to BigChange’s business plan have all come out of a single network event. I can’t wait for our future meet-ups. Who knows what I’ll learn next!


Martin Port
Founder & CEO

CEO’s Blog – When was the last time you visited your shop floor?

bigChange shop floor visit cartoon

I don’t have to read the FT to know that M&S’ sales are in trouble. You can judge the health of any business from its shop floor.

I don’t have to read the FT to know that M&S’ sales are in trouble. You can judge the health of any business from its shop floor. So when I visited the M&S flagship store in Marble Arch and found myself in the dirtiest, dingiest changing room I have ever seen, I knew that the chain was struggling.

I had gone in to buy a suit and was shocked by the state of the place. I talked to a sales assistant and asked why the changing area was so filthy. She apologised but was clearly not too fussed about the issue. So I found a manager and asked him what was going on. He was appalled and promised the issue would be sorted.

There was a massive disconnect between the management and the shop floor staff at that branch – and the business has suffered for it. Lo and behold, when M&S published its annual results back in November, clothing sales were down.

When was the last time you spent some time on your shop floor? You don’t have to physically own shops – this just means spending time with your frontline employees. I run a clinic, where I spend 20 minutes with people from all over the business. Some days I’m with customer service, another day sales or software development.

There is absolutely no substitute for speaking to these colleagues. They will tell you things that your managers can’t or won’t. It’s the only way to truly judge what’s going on at the coal face and understand what your customers see when they interact with your company.

I have spent a lot of time in many departments sitting with team members and helping to identify bottle necks, improvement opportunities and also ways of streamline activities. You can have the best technology, but you must complement this with humans. Take everyone on the journey with you get everyone being leaders.

The key to generating insights – insights that could ultimately make or break your business – is to formalise the process. Host clinics like mine every Friday – that’s the day when most people like to unwind before the weekend, so they’re more chatty than usual. Be respectful of people’s opinions – hear them out. Most importantly, promise confidentiality. People won’t talk to you if they think you’ll reveal your conversations to their colleagues.

Do this, and believe me, you’ll save yourself hundreds of thousand in consultancy fees. As your business grows, this process will also help you keep your feet on the ground and your mind focused on what’s important. What are you waiting for?


Martin Port
Founder & CEO

CEO’s Blog – Call me old-fashioned but I love a suit

BigChange suits cartoon

BigChange is a technology company, so many people assume that my colleagues and I come to work in jeans and a hoodie. We don’t. This isn’t the West Coast of the US and I am not an 18-year-old coder who lives on Huel and Pop Tarts.

In fact, I’m still a stickler for the suit. If any of my colleagues in sales or customer service are meeting clients or attending any kind of external meeting, I expect them to dress formally. A suit or smart outfit is mandatory; ties, for men, are optional.

Just one in 10 men now wear a suit to work, according to research by Travelodge. That’s an enormous shift from the 80s and 90s when every professional I knew wore one. This study said that 70pc of respondents felt more comfortable in their own clothes. I get it: suits are more confining than a t-shirt and chinos. But, in my opinion, it’s worth it for the gravitas that comes with wearing a suit.

I realise this may make me sound old-fashioned but I believe dressing smart is a way to show respect – respect for your customer, your company, and yourself. Things got a bit out of hand here recently when I realised people were wearing t-shirts and jumpers to meet customers. I don’t care if the person you are meeting runs a plumbing firm and turns up in overalls. You are my representative when you go to meetings and you will be suited and booted.

I am in the minority these days. The FT recently reported that even Goldman Sachs has relaxed its dress code, and allows its people to wear smart/casual attire.

It is getting harder and harder to police my dress code rules. Many of my colleagues aren’t based in the office full-time – they are on the road, selling. I’m thinking of asking every remote worker to submit a time-stamped selfie every morning to prove they are dressed to impress. Overkill? Sure I don’t mind if people wear smart casual clothes to work if they aren’t meeting clients… But then what about the times that last-minute meetings are scheduled? Or when you find yourself sitting opposite a prospect on the train and you’re in old jeans? That is just unacceptable.

‘Casual Friday’ is an American import and it looks like informal work attire is the latest trend that we’ve adopted from the US – but this isn’t America. Can you imagine if they relaxed the dress code at Wimbledon and allowed players to wear jogging bottoms in any colour? Those tennis whites denote professionalism and respect.

Am I the only one who still believes the suit belongs in the workplace? Let me know what you think, leave a comment below.


Martin Port
Founder & CEO

CEO’s Blog – Don’t let the data junkies destroy your business

BigChange data destruction cartoon

Meetings are a necessary evil. They take up a lot of time, and can be an excuse for people to talk a lot while saying very little. Yet they remain fundamental to keeping on top of your business’ performance. How else can you share important information with the people who are driving the company forwards?

I have spent a lot of time in meetings, and almost as much time trying to work out how to make meetings more effective. Finally, I think I’ve cracked it.

One of the greatest strengths and the most debilitating weaknesses of the modern age is our ability to collect data on anything and everything. This data is then poured into PowerPoint presentations and delivered, slide after slide, at management meetings.

I’ve lost count of the number of three-hour meetings I’ve sat through, as each person shares their KPIs or whatever other metric is the flavour of the month.

Don’t get me wrong. I understand how crucial it is to collect and analyse data. BigChange is built on the understanding that we will harness customers’ data and use those learnings to improve their efficiency and customer service. But there is a fine line between using data to make smart decisions, and letting data drown those decisions.

Time and time again I see data used as a smokescreen in meetings: a way to prove that someone is aware of a problem, while allowing them to avoid actually thinking of a solution. Individuals will come to a meeting with an agenda as long as my arm, listing 20, or 30, opportunities or problems. The following week, they’re back, touting the same list, with only one or two items completed, and another 10 to add to the pile.

It’s time to stop letting the data manage us and start managing the data.

I have come up with the solution.

1.Exceptional reporting

It is important to review the data but I’m not interested in hearing the numbers unless you’re presenting exceptions. To explain: when you review your bank statement, you’re not interested in the regular outgoings that don’t change month to month – rent, your morning coffee, etc. You are interested in the unusual activity. The big bills that were unexpected. Or the sudden boom in earnings. Those are the details you need to study in order to repeat or avoid a trend. As a business, I want to know if I’m not on forecast. I can’t rewrite the past so I need to know what I must do to avoid x, or make y happen, in the future. Department managers need to review the data and make sure the patient’s heart is beating at right rate, reporting only erratic behaviour.

2.Start the timer

Management meetings must last no longer than an hour. Any more than that and people’s eyes start to glaze over. By setting a time limit, we force everyone to be succinct and to prioritise the issues that are most important. If you don’t raise it in time, you are out of luck.

3.Slash the agenda

Everyone is allowed to promote a maximum of two ideas or things causing them pain. Those issues must be dealt with within an agreed period of time. You can’t raise the next issue until you’ve completed the outstanding tasks. Don’t bring five things to discuss at a meeting because it’s impossible to deal with that volume of problems at once. No company can do that. And then you see people returning with the same problem, again and again, like Groundhog Day. Teams only have a certain capacity to change each week or month, so you can’t hurl millions of ideas their way and expect them to instantly adapt anyway.

This new approach to meetings and data could have huge implications for BigChange. If you complete just one task a week, that’s 50 improvements to the company over the course of a year. That’s huge.

The team here is on board with this new approach and everyone is excited to see whether we can deliver some incredible results. Wish us luck – and share any of your data/meetings hacks in the comments below.


Martin Port
Founder & CEO

CEO’s Blog – Every entrepreneur needs vision

BigChange entrepreneur vision cartoon

People often assume that I am a disruptor and rule-breaker because I’m an entrepreneur. But here’s the thing: I have a huge amount of respect for rules, and have always seen the value in process and order.

When I was a young entrepreneur, I used to be obsessed with the present. How’s business right now? Are we hitting our targets? Have we solved immediate challenges?

But, having built several businesses, and listened (Audio) to hundreds of books on business and entrepreneurship, I’ve learned the error of my ways. To be truly successful, you need to look beyond the now. You need to have a vision.

Your vision is more than a goal or target. It’s an aspiration that seems so far away that you may never get there. It’s a bold plan that most rational people will scoff at, or say is impossible. Crucially though, it’s a vision that has a clear path to achieve it. And you have to believe you can get there within five years.

At BigChange, I decided on my vision very early on. I wanted to create a platform that would allow service and transport companies anywhere to collaborate and win more business.

I knew that it was just the right level of ambitious because when I told people, they either didn’t get it, or told me it wasn’t possible. Yet here I am, just a few years later, and I’m so proud to announce that we have actually achieved that vision.

BigChange JobWatch Network platform is a seamless environment where two companies can work together to win more customers and deliver brilliant service. It enables our users all over the UK – or even the world – to work together on contracts, share work, and find partners. It’s a truly collaborative tool that creates a powerful network effect. Ultimately, it helps other entrepreneurs to be more successful. You can read more about JobWatch here. https://www.linkedin.com/pulse/bigchange-collaboration-marketplace-martin-port

This platform was finally launched on Thursday night, and within 48 hours, we had over 50 requests from our customers.

I have realised my vision. It feels amazing.

What happens after all your dreams come true? You have to come up with the next vision, even bigger and bolder than the last.

I want BigChange to become the market leader in our industry, providing the technology that underpins the global service and transport industry. The number one choice for any gig economy business or firm that uses a mobile workforce. Making every economy we work in stronger through innovation and world-class service.

It’s a big ask, but I truly believe that we can do it.

You have to have vision if you want to be successful. Importantly, you have to shout about your vision so that customers, colleagues and partners all buy into that plan and that mission. I have signage all over my offices that explains where we’re going and how we’ll get there. I’ve done that at all of my businesses, and find that it focuses everyone’s mind on the task at hand.

To achieve my new vision, we have to leverage the sole trader. We have to tap into the gig economy. We have to reassure consumers that we will provide them with a better level of service than they’ve experienced before. We need to disrupt our target markets. We also need to create a deeper connection between the work that needs to be done and the order jobs are completed, while boosting efficiency.

All of the world’s most successful companies have vision. If I say, who wanted to build the world’s supreme search engine? Or become the market leader in flat pack furniture? Or build the biggest consumer technology company in the world? I bet you can name all three.

I hope that, in three to five years, I will be able to post that we’ve achieved this latest vision.

In the meantime, please share your vision for your business. Let me see if I can help you on your way.

[email protected]


Martin Port
Founder & CEO

CEO’s Blog – Shooting the messenger has become a popular sport in customer service

BigChange shoot the messenger cartoon

People often assume that I am a disruptor and rule-breaker because I’m an entrepreneur. But here’s the thing: I have a huge amount of respect for rules, and have always seen the value in process and order.

Rules exist for a reason. They are put in place for the benefit or safety of customers, and to protect companies and their employees. I was reminded of this recently, when I visited a hotel in the North East.

A member of staff brought out my bill to sign. I tried to explain that I observe the Sabbath, which means I couldn’t use a pen. She was having none of it. It took a lot of self-control to keep my temper but I asked to speak to the manager and eventually they agreed to waive my signature.

At first I found the whole episode infuriating but then I realised how easily scammers could abuse the excuse of the Sabbath to get out of paying their bill. Of course the staff were wary. Especially as the bar attendant hadn’t experienced this issue before and was unsure of the rules governing the Sabbath in Judaism.

At BigChange, we try to be as flexible as we can. When customers want something, we bend over backwards to accommodate them. But there are cases when we need to be intractable. For example, sometimes customers try to use our hardware without installing our software. We tell people till we’re blue in the face that they need to install our platform to ensure it’s safe, and running as it should be, but people love shortcuts, don’t they?

We now have a rule in place, which states that customers who fail to use our software will not be covered by our warranty on the hardware. It’s not been the most popular decision but it’s important to stand by the rules that matter.

Entrepreneurs may challenge the status quo and shake up traditional structures but that doesn’t mean we don’t respect the rules. You need to have rules and process if you are going to build an efficient organisation.

When I come up against a customer service wall in future, if I’m told that rules are rules, and there can be no exceptions, instead of losing my temper, I’m going to remember that it’s not the employee’s fault. They are just doing their job, and we, as customers, need to try and understand that. In this age of “the customer is always right”, this may be an unusual – even unpopular – perspective.

There should always be the option to escalate a grievance to the manager. And companies should be willing to revise rules if they are no longer fit for purpose or could be improved. But that’s no excuse to take it out on the member of staff who is just trying to follow company guidelines. Don’t shoot the messenger: there is usually a good reason you can’t get your way.

In the meantime, I’m looking forward to the introduction of fingerprint recognition in hotels that works without electricity!

Agree with me? Think I’m completely wrong? Let me know your opinion in the comments.


Martin Port
Founder & CEO