The start-up culture conundrum

The start-up culture conundrum

One thing that keeps every founder awake at night is: how are we going to maintain my company’s culture and momentum as the organisation grows? If you Google “How to maintain start-up culture”, you’ll see more than 16m results. Everyone is trying to solve this challenge but, suffice to say, there are no easy solutions. 

I remember, in early days of BigChange, how many late nights I spent in the office. Those were heady days: ordering pizza with my team as we burnt the midnight oil and sketched out audacious plans for the future. Now, eight years on, we’re a much bigger entity with almost 250 colleagues. We have managed to maintain our dynamism and commitment to growth, but I know the dangers of complacency. 

I recently posted that I was reading Michael Dell’s new book, Play Nice But Win. I just finished it and am so inspired by his drive and absolute determination to make Dell a global success. His work ethic has never wavered – and he started that business when he was just 21. Even during tough times, he just redoubled his efforts and managed to overcome every barrier. 

Over the years, I have seen many businesses flounder when they scaled from a small-to-medium-size to a larger entity. This means that I now know the mistakes to avoid. As you grow, you need to make sure you don’t lose your grip on the hiring process. It may be tempting to fill roles fast as gaps appear but every single individual that joins the team must be a) a team player, b) driven and enthusiastic and c) capable of giving 150% when the business needs it. 

When you start a business, the combined output of the team is astonishing. It is possible to keep finding those incredible and talented people as the business grows – but you have to take your time and really get to know individuals and, most importantly, promote from within. 

The leader must motivate, motivate and motivate some more. As soon as the people at the top lose their focus, the team will too. It’s so important to keep communicating the goals and being transparent about performance. People need to know where the business is going and how they, individually, will contribute to success. I love working with a galvanised team and that feeling of all being on the bus together. 

I’m writing this from America, where we are focused on building a business to rival BigChange in Europe. I feel like a start-up founder again, and it’s been so exciting to see our US operations blossom and flourish. Having ambitious plans for this part of the world has lit a fire in the whole team, and I want to keep stoking those flames. BigChange may be growing fast but I want this company to keep its entrepreneurial vigour, whether we are 200 people or 2,000.

There is plenty of work out there but are you profitable?

There is plenty of work out there but are you profitable?

“Turnover is vanity. Profit is sanity.” Most entrepreneurs will have heard these words at some point in their careers. It’s a cliché but, here’s the thing about clichés, they are usually right.

When you run a mobile workforce, as we do, and all our customers too, there are so many variables in play, which affect your profitability. From the cost of hiring new talent to the availability of parts, fuel prices to job scheduling efficiencies, it’s a delicate balancing act.

This is why BigChange has just conducted a major piece of research into the field service industry. We are obsessed with helping our customers to grow, and grow more efficiently and profitably than before, so it made sense to go out and ask people across the sector (not our customers; the pollsters Opinium found more than 500 business leaders outside of our network) about the things that are hampering their growth, reducing margins, or causing them sleepless nights.

The results are absolutely fascinating.

The report, “State of the Field Service Sector” found that these businesses are in the grip of a post-pandemic boom. Workloads are up 70% on last year, according to the leaders we polled. And prices are rising too, because of this demand, increasing 47% on average since July 2020. Yet, here’s the kicker. Fewer than half of the companies in this industry turn a profit. How can this be?

Many accrued significant debts during the repeated lockdowns of 2020. Some may have been hit by higher costs that they were unable or unwilling to pass on to customers. Others have been forced to increase wages to hold on to staff as the post-Brexit talent shortage continues to bite.

All of this means one thing: that while a significant proportion of field service businesses are growing, they are not growing sustainably. In fact, according to our research, one in eight is likely to go bankrupt within a year.

What can be done to support this vital sector, and prevent losses from spiralling out of control?

Call me biased, but I know that technology is the answer. Automation is absolutely key to modern enterprise. It not only helps to reduce the time is takes to complete jobs, it also helps engineers deliver a better service, and provides actionable insight into what is driving the value of your business.

Our report has found that customer experience is now the ultimate source of competitive advantage. Most leaders said good service now requires same-working-day fixes for reactive jobs (68%) and that customers be kept fully informed digitally (65%) – both must-haves can be achieved through smarter tech.

It is my heartfelt belief that an investment in the technologies that increases profitability is a no-brainer. There is no better way to spend your money. At a time when many business owners have cut spending – and some may even be sitting on significant cash piles – the opportunity to drive efficiency and optimisation like never before is now in reach. Cash in the bank earns zero interest. Investments in stocks and shares are highly volatile. Business leaders should back themselves and back their businesses through futureproofing technologies that really deliver.

I’m not trying to give you a sales pitch. Well, maybe I am. But it’s because I truly believe in the revolutionary power of technology to help Britain’s field service companies to thrive. So, tell me, would you like to be more profitable?

The American dream

Martin Port and the American Dream

In 1986, I went to New York to work for a German bread bakery business. I was just 24. I fell in love with the Big Apple, with America, and loved helping to build Schripps from the ground up.

In the first year, I doubled the sales of the business. The following year, I worked for Fritz Pretzel, which had a pretzel store on 42nd Street in the Port Authority bus terminal. In 1989, I came back to the UK and set up a bakery business called Kroustie and had my first taste of entrepreneurial success.

I may have built a career in the bakery sector but, even as a twenty-something, I loved technology. I always dreamed I would go back to America, and build a technology business in the greatest, most competitive market in the world.

Well, here I am – I’m not going to tell you how many decades later – and I’m on the precipice of making that dream come true. I’m writing this from New York City, a place I used to call home. I’m here as a man on a mission. I’m meeting the business owners and forward-thinking managers who use BigChange – or would like to in the future.

Speaking to customers has always been – and will always be – the best part of my job, as founder of this company. I love hearing about their challenges and figuring out ways to help them. Nothing beats the look on someone’s face when you tell them you can save them time, money and frustration.

I know that we have created an exceptional platform in the UK and I want to make sure that our American customers feel the same way too, so it’s really important to me that I make each conversation count. We’re halfway there already, winning business here without even having a proper office or dedicated sales team. I’m also meeting potential partners who are keen to become BigChange resellers. This is a powerful way to grow in a new market, and it’s exciting to hear these people’s passion for our technology.

Later this week, I will fly to Boston to meet our investment partner, Great Hill. The pandemic has meant that, even though we did the deal six months ago, and were talking long before that, we have never actually met on US soil. Imagine that? Finally, we are going to sit down together, shake hands, and speak without the need for technology to bridge the gap. I’m also meeting Mike Profit, who joined our board as non-exec in June. He’s gained so much experience over the past 25 years, working with a staggering number of US technology blue chips and fast-growth start-ups. I have been looking forward to meeting him in person for the past three months, and finally we can really shoot the breeze, to borrow an American phrase.

It’s taken a lot of hard work from many different people to get me out here. It took three months to get the visa, and I would like to thank the Department for International Trade for all their help.

I hope that our US offering will formally launch in January 2022. I feel like a start-up founder again, creating this new business within BigChange. I can’t wait to see how big we could be here, and to begin spending more time here as we cement our position as a leader in our industry. I wish that my 24-year-old self could see me now.

September – time to put the pedal to the metal

September Sales

September is here, and that means one thing: just four months to go till the end of the financial year for many businesses. 

This is a critical time for leaders. Summer is fading and, as we move into the final quarter of the year, the focus shifts to sales.  

The topic of ‘sales’ often gets lost in the business conversation. It is easy to get distracted by other compelling subjects: innovation, marketing, CSR, company culture. But let’s not kid ourselves, sales are the lifeblood of any business. Without customers, revenue and cashflow, a business could not exist.  

Did you know that Warren Buffett, Mark Cuban and Howard Schultz all started in sales? Learning about the power of selling, listening to customers, and reacting to their needs, helped these top CEOs to become the success stories they are today.  

This is why September can be an interesting time. The decisions you will make now, as leaders, will impact whether you finish 2021 on target, or whether you lose momentum and experience dips in productivity and sales.  

Performance in the fourth quarter does not only impact this year’s numbers, it sets the tone for 2022. Will you go into next year on the back foot? Or will you start the new year on a high, confident that you have increased market share and delivered on all your objectives? 

The good news is that, come September, most of your colleagues will have – hopefully – had a break. It is up to us, as leaders, to ensure that when colleagues come back to work from their holidays, they bring renewed enthusiasm and energy. We need our people to feel fired up by the fourth quarter challenge, not bogged down by the post-holiday blues.  

The good news is that the spectre of the Covid-crisis appears to be lifting. We are not out of the woods yet, but business confidence is rising, hitting a four-year high according to data released by Lloyds recently. This means that opportunity knocks. Many businesses have been in survival mode for the past 18 months but it’s time to change gear.  

At BigChange, we remain focused on the fundamental pillars of growth. We know that this strategy is working because a third of new business still comes in through referral, which means we have a lot of happy customers out there, singing our praises. As a business, referrals reduce the cost of customer acquisitions, which is great for cashflow too. We recently won a £250,000 contract when an existing customer recommended us to a sister company within the portfolio. I love the quote from Tony Hsieh, the visionary leader and former Zappos CEO, about this approach to sales success: “Chase the vision, not the money. The money will end up following you.” 

There are many ways to put the pedal to the metal when it comes to sales. Yes, incentives and ambitious sales targets can be useful, as can a greater spend on marketing (we find that shouting about our customers is the best approach) but we believe that nothing beats making improvements to your product or service for winning new business, retaining existing customers, and increasing upsell.

How are you going to make the most of the final few months of the financial year? Share your tips below.

Chairman’s blog: There’s luxury and then there’s LUXURY

What is luxury?

There’s luxury and then there’s LUXURY. What really defines a luxury brand? Is it all about heritage? Is it about price? Store location?

For me, the thing that truly defines a luxury brand is exceptional customer service. When you have a Leeds accent and you walk into a department store in London and they treat you as though you’re the most important customer in the building, that’s a luxury experience.  

Luxury is not a stale, overpriced shopping environment where staff are disengaged, and customers are made to feel like they are unwelcome intruders. 

Last week, I headed into Central London to visit the iconic department stores Harrods and Selfridges. I can’t tell you how different the two experiences were. When I walked into Harrods, I felt like I was walking into a stately home. There were few customers, there was no buzz. Staff behaved as though we shoppers should be grateful to be allowed into the hallowed halls at all.  

When I went to Selfridges, it was a completely different story. The whole store was humming with activity. Staff couldn’t have been friendlier. I wanted to buy a new shirt but my favourite designer did not survive the pandemic, unfortunately. The staff took me to another concession, where they fixed me up in no time. I needed something altered and the guy there said, “No problem. I’ll have it for you in half an hour.” I’ve never experienced such incredible service in a retail environment.  

The store director, David Jarvis, was walking the floor to check that everyone was happy. I was so impressed by the quality of the service that I introduced myself to offer my congratulations. I like to give praise where it’s due.  

Harrods’ history goes back to 1849. The name is synonymous with luxury, and it remains the largest department store in Europe. Selfridges is also a venerable institution, opening its doors in 1908. Yet despite their illustrious heritage, they are completely different entities today.  

The lesson for me after that shopping trip was that a business can never rest on its laurels. Whether you’re in retail, finance or technology, customers expect a high-quality service; when we are disappointed, it is jarring. It doesn’t matter how old and established you are, even ancient reputations are not immune to modern headwinds.  

Harrods’ revenues hit £2bn before the pandemic. It is still a retail titan following the crisis with revenues of £1.04bn but growth will stall if it cannot tempt back shoppers, especially with international visitor numbers at record lows. Selfridges, in contrast, is clearly focused on growth, wowing visitors with a unique and fantastic experience. I know who I would put my money on to finish 2021 on a high. 

As BigChange grows and its reputation spreads across the globe, I know one thing for certain. I hope to become the Selfridges of mobile workforce management. Not the Harrods. 

Have a little patience

Have a little patience

People sometimes ask me what it takes to be successful in business. Of course, there is no simple answer to that question, no magic bullet. But I do believe that one of the most vital qualities you need in order to build a thriving business is patience.  

I know this goes against the grain. The stereotypical entrepreneur makes lightning-fast decisions based solely on gut feel, and lurches from deal to deal, pivoting his or her business to meet new customer demands. And there is an element of that. Especially in the very early days of start-up life. But the truth is: to achieve lasting success, you need a more measured and considered approach.  

The old saying goes: “Good things come to those who wait”. If you don’t give great ideas and new strategies time to blossom, you may never realise their true potential. If you act impetuously, you are also likely to lose the respect of colleagues, partners, funders and customers. It takes a long time to build a great reputation, and just seconds to destroy it.  

Patient leaders foster a more tolerant and productive company culture. This makes the business more attractive to new hires and reduces employee attrition. According to a 2020 by the Harvard Business Review, leaders who demonstrate patience can increase the creativity and collaboration of their team by 16% and their productivity by 13%  

As I get older, I have learned the value of patience. It doesn’t always come naturally to me. I must consciously slow myself down and force myself to take a breath.  

For any founders out there who are like me, and want to know how I have strengthened my ability to be patient over the years, here are my five go-to tactics: 

Make sure you have all the facts

Before making an important decision, I assemble all the available information. In my head, or on paper, I’ll review all the data that I have, and try to spot any gaps. That process slows me down because it takes time to thoroughly assess everything and find any missing information, and that naturally creates space for my subconscious mind to process everything and reach a better, more thoughtful decision.  

Have a game plan

I always try to have a plan in place when executing new strategies or pursuing goals. This helps me avoid distraction but also promotes patience because, by having a plan, you are less likely to rush. When I was growing BigChange, I knew I wanted to reach a valuation of £100m within 10 years. In the end, I achieved that far earlier but, perhaps, only because I had set my course so firmly in my mind that I never deviated. 

Let others shine

This is absolutely crucial in business: you have to let the talented people around you work their magic and fulfil their potential. That can take time. When you bring in brilliant people, they can’t always revolutionise a team or introduce a new revenue stream on day one. They must learn the values and culture of the business and figure out how they fit into the team. I have learned that by giving individuals time to get to know BigChange, they make a far bigger – and better – impact.  

Get comfortable with change

Sometimes, one of the reasons we become impatient is because of change, which is making us uncomfortable. This is a natural reaction: human beings seek out routine and can feel unbalanced when major changes are underway. But it’s important to fight the negative impulse to force ourselves back into our comfort zones. We have to give ourselves time to acclimatise to the new environment, accept that transformation is positive and necessary, and try to be patient as new changes take hold.  

Be kind

When you are impatient, you can spend a lot of time criticising yourself and others for not getting things done fast enough. Sometimes, a bit of this can encourage progress but often it does the opposite, reducing morale – yours and the team’s. Patience and kindness go hand in hand because you listen more, talk less, and focus on problem-solving rather than knee jerk reactions and accusations.  

Remember that patience is a skill that must be honed. It doesn’t come naturally to all of us so some will have to work harder at it than others. But the benefits are manifold: better business decisions; a strong reputation in your marketplace; increased tolerance; a happy team and great company culture. Slow down and make patience your priority today.

Don’t lose your humanity in the race to automate

Humanity over Automation

I’m on holiday this week. Yes, I actually did it! I took some time off. I’m down in London because my wife Mandy bought me a spa day at a swanky hotel for my birthday.

I went to have my massage yesterday. I thought I was going to relax for an hour and forget all about work; instead, life served me an extremely valuable business lesson.

Before my session, I tried to go for a shower. The only one available was broken. So I went to leave my things in the locker room and wrestled with one of the keypads for a few minutes before a lady came in and said, ‘Oh, don’t use that one. It does not work.”

“Right,” I thought. “This isn’t a very good customer experience.”

But then I had a massage, and the lady was excellent. Afterwards, I went for a pedicure and the gentleman who took care of me was exceptional. Then, finally, when I left, I got chatting to the receptionist, who was friendly and accommodating and made me feel so welcome.

Even though all the hotel’s attempts at automation had failed, the human interactions I had in that spa made the whole experience positive and uplifting.

It got me thinking about the power of automation – and the fact that the secret lies in knowing what to automate.

At BigChange, we have automated many of our processes. Take our sales team. Even though we have increased revenues over the past year, we haven’t increased the number of people it takes to do the sales admin because our technology does it for us.

When an order is created by a salesperson, they don’t have to touch a process after that: the BigChange system creates the contract, sends it out, generates the customer communications, orders any stock that’s needed, sets up the billing, and starts the onboarding process. But, if that customer has a question, they can pick up the phone and reach a human being immediately. The automation doesn’t extend to customer service.

These days, that’s rare. I’ve noticed that so many tech companies have taken all the phone numbers off their websites. Customers have to interact with bots and, if their query isn’t answered, they get siphoned into a complex and long-winded ticketing system. Our Roadcrew customer service is available to all our customers, and human beings are there to solve problems 24 hours a day, 365 days a year.

This is the other thing about automation: it should free up your people to do the high value tasks. But it shouldn’t be an enabler of Parkinson’s Law.

I was reminded about Parkinson’s Law this weekend when I read an article in the Sunday Times by James Timpson, CEO of nationwide key cutter Timpson https://www.thetimes.co.uk/article/the-law-that-explains-why-companies-get-fat-nzvz5z8km. I have been an admirer of James and his father John for many years. Their fantastic business model, and their ethical and pragmatic approach to leadership, are truly inspiring.

“Parkinson’s Law, written by C Northcote Parkinson in 1955, explains why ‘work expands to fill the time available for its completion’,” he wrote. “Using his experience in the civil service, he calculated that a department grows in size, on average, by 6 per cent a year. This isn’t due to more responsibility but simply people making more work for each other.

“Many business leaders, including me, have learnt about Parkinson’s Law too late in life. Covid forced us to dust off the book and start understanding how we can run a company with much lower overheads, without affecting the service we give our customers and colleagues.”

We must all guard against the effects of Parkinson’s Law in our organisations. Automation can be a catalyst for lethargy as well as action. This is why it’s so important to have a plan and to strive for efficiency in all the things we do. Many people talk about change and extol the benefits of automation – and then fail to take any action. Some people take action but fail to protect the human interactions their customers crave. Others automate, provide excellent customer service when it’s needed, and are thriving.

Let’s all make sure we stay firmly in the latter camp.

My first week as chairman

CEO to Chairman

First of all, I’d just like to express my thanks to all the people who have sent well wishes over the past week. As any CEO will tell you, moving into a chairman role is exciting but also daunting – it’s a step into the unknown – so it means a lot to see so many of you reach out.

I’m now most of the way through my first week as a chairman of BigChange so I thought I’d share some observations. Hopefully, these will be useful whether you’re a CEO considering moving into a chairman role or you’re just interested in the dynamics of such a transition.

At the start of the week, I’ll be honest, I felt a little lost. I spent time with my incredible PA removing myself from recurring sales meetings and catch-ups. Suddenly, my diary was looking emptier than ever before. Change is always challenging. I am so used to being involved in the day-to-day operations that, at first, it felt uncomfortable to move into more of a supporting role.

But it’s only when you step back that you give the brilliant people around you room to step up and be their best. This week has confirmed what I already believed: that Richard, our new CEO, has everything it takes to lead the company day to day. I’ve really enjoyed watching him take the lead on everyday decisions, and I continue to be inspired and delighted by his passion for this business.

So, what am I doing with my time now I’m not booked into meetings from 8am till 8pm? I am preparing to go to the US to drive BigChange’s expansion across that vast and incredible territory. We are targeting an aggressive expansion through acquisition as well as organic growth, so I have been looking at various exciting companies out there. I hope to have something to announce imminently!

Making progress on my plans for the US hasn’t been entirely straightforward, however. I’m in the midst of applying for a US visa but my son tested positive for Covid last weekend so the whole family is self-isolating. Luckily, the world is used to conducting high-level meetings via Teams and Zoom these days, so I’m not letting quarantine slow me down.

One of the best things about moving into a chairman role is that I am able to be so much more strategic about my planning for BigChange. It’s taking some getting used to, but I’m shifting my focus beyond the next quarter’s sales targets to a longer time frame – the next two to five years. I am having conversations now that may only bear fruit in 18 months. It’s a thoughtful and interesting approach to growth that I’m learning to love.

Getting out of back-to-back meetings has other benefits too. I recently met an impressive entrepreneur who sold his media business and has become an angel investor. We had 30 minutes in the diary for a quick chat and we ended up talking for two hours. Two weeks ago, that would have been impossible. As a result, he was able to tell me quite a bit about his portfolio companies and their challenges. This far-reaching conversation may help steer our product development while also generating some new customers for our platform.

When I was looking at moving from CEO to chairman, I read a lot of research about what it takes to make this transition successful. Many people believe that it’s impossible to successfully move to a chairman role in a business that you founded. Never attempt the move until you’ve held at least three non-executive director positions to learn the ropes, said one. Well, you know me, I love an impossible challenge. Instead, I’ve been surprised at how easy it has been to adapt to a new way of working and a new set of responsibilities.

But I have taken some advice on board. Other entrepreneurs, such as Ben Jones, co-founder of Bitwala, have said that it’s really important to give yourself some downtime once you become chairman. It’s the only way to truly get perspective on the business and work out the best application of your skills and time day-to-day. So I have booked a fortnight’s holiday – my first break of that length for as long as I can remember. I’m really looking forward to enjoying that downtime and giving my mind time to wander and explore new ideas. Who knows, I may even be able to train myself out of sleeping just five hours a night on that trip… But I doubt it.   

Let’s do it. Let’s save the world

Lets Cut Carbon

The global small business community needs to turn its attention to the climate change crisis.

What do you do when you want to solve an impossible problem? Give it to an entrepreneur.

The people who create businesses from nothing know how to overcome every barrier and think of a way through every challenge.

That’s why the global small business community needs to turn its attention to the climate crisis.

We have eight years – just eight years – to radically change humanity’s impact on the planet before the planet enters climate change catastrophe.

It would be easy to read something like that and feel paralysed. Feel like there’s no point trying. Not the entrepreneur.

The business owner instead thinks of the small, incremental changes they can make to turn the tide.

At BigChange, we are committed to saving the planet and helping all of our customers do the same.

We are saving more than 5,000 trees from the papermill each year through our technology. We are helping customers to radically cut their carbon emissions by having fewer vehicles on the road and operating more efficiently. 

Our users’ mission

Today, we have 40,000 users on our platform. This community can take the lead on sustainability, to go further and faster, well beyond simply going paperless, cutting carbon and minimising waste.

They are delivering so much more impact than BigChange could accomplish on its own, amplifying the environmental benefits in all that we create, and creating a halo effect by educating their peers and industries on how to operate more sustainably. 

We work with some of the pioneers in the field of sustainability.

Fleetsolve, which provides renewable energy solutions to help clients reduce carbon emissions, is now one of the UK’s leading manufacturers of biofuel Combined Heat and Power.

Recycling Lives provides a total waste management service which supports the circular economy and increases the volumes being recycled.

Smart metering company Providor empowers people and businesses to make better decisions about when and how they use energy.

Companies like these prove that it’s possible to truly consider people, profit and planet in the creation of phenomenally successful models.  

We must take action now

It’s impossible to ignore the facts anymore.

I’m not trying to scare you. I know that these things can be hard to read. I’m just trying to explain why sustainability is now an absolute focus, both for me personally and for the company.  

When I started writing this blog, I wondered if it was a mistake. Who am I to tell anyone to do better? We aren’t perfect.

But no company is perfect. We shouldn’t let that stop us. Let’s just make sure that every decision we make, every action we take, from this point onwards, creates less of a negative impact in the world and – ideally – generates environmental benefits instead.

Every action – any action – is better than doing nothing. It will take 40 years for the impact of emissions today to be felt. Even if we miraculously fixed everything this year, we’ll still have to endure 40 years of climate change before things start to get better. It’s a sobering thought but one that should galvanize us all. 

I’m looking at you, my fellow founders and leaders. We are at the helm, and it is our responsibility to lead our organisations and set the example for others.

We don’t have years to change course. We must be nimble now and make decisions today that we execute tomorrow.

Let’s use that to the planet’s advantage. We all need to play our part in saving the world. Let’s start today.

Meet two brilliant young tree surgeons, James and Lloyd

Tree surgeons

What were you doing when you were 18 or 19 years of age? Chances are, you were going to parties, spending time with friends, maybe studying or taking a junior role in the workplace. When James and Lloyd Barnes were that age, they were working seven days a week, growing their new business Venerable Tree Care. 

I met the brothers recently when they were working on some trees over the road from my house. We had some trees that needed cutting back, so I asked them to quote, and they came and did the work. Now, as you will all know, I love talking to people so I started asking them about their business, and their ambitions for the future. 

They impressed me so much with their drive, work ethic, and the quality of the service they provided (if anyone reading is looking for someone to help manage trees on their property, don’t hesitate to give them a call!). They took just three days holiday last year, working in all weathers. And, at 22 (James) and 21 (Lloyd) years old, they are so inspiring in their love for the environment and their commitment to help preserve ancient and beautiful trees. 

Here’s what happened when I sat down with James to ask him a few questions about their journey so far. 

Me: How did you get into tree surgery?

James: Both our parents are tree surgeons so we’ve been doing this from the time we could walk. It’s in our blood. We set up our company three years ago and it’s been pretty full-on since then. 

What kind of work do you like to do?

We chose the name Venerable because it means old and wise, and that’s how we see trees. We specialise in things like root improvement and tree science, and we love working on big, old trees. There are lots of generalist tree surgeons out there, but we do less of the felling and more of the preservation. 

What challenges do you face in business?

We have really struggled to find software that helps us to quote and send invoices effectively. The systems we have in place are really time-consuming – time we are not being paid for. We have been looking for one professional platform that takes care of it all, syncs with our calendar, and helps us look really professional to our clients. I’m hoping that BigChange can help us with that! 

Where do you get your drive?

Our parents were also self-employed from their twenties, so I think their drive has always pushed us forward, especially my mum, who is the most driven woman I’ve ever met. While all out friends were going off to uni, I was working down in London for minimum wage just to get experience doing this job before setting up the company. Lloyd and I just really love what we do. What’s better than being outside and climbing trees all day? 

What are some of your proudest achievements?

We did a job for Whixley Church a while back where they couldn’t get any machinery – cherry pickers etc – near a really old chestnut that needed work, so we had to do it all using a rope and harness. We have also worked for the National Trust, removing dead trees that threatened to fall on the greenhouse at Nunnington Hall. We’re really proud that we’re attracting these kinds of clients when the business is so young. 

What’s been the biggest lesson you’ve learned so far?

Definitely to buy machinery brand new. When we started out, to save money we spent our life savings buying everything second-hand. But the vans and equipment kept breaking down and there were no warranties, so it cost us a lot of money. We’ve learned to buy everything new on finance with warranties in place. That’s been our biggest lesson. That, and getting a good bookkeeper so you’re not trying to do everything yourself.  

It is so important to support the younger generation of entrepreneurs – especially go-getters like James and Lloyd. I am planning a shop floor day with the pair over the next couple of weeks to find out how I can help them to grow and succeed. If they’ll have me, I’d like to mentor them and pass on any advice or experience that can be of use. And yes, we are getting them started with the BigChange software this week. I know that our technology can help them grow sustainably, and cost-effectively, and I’m so excited for the bright future ahead of them.