CEO’s Blog – Be a positive force in your business community

BigChange positive force

Two years ago, Larry Fink, the chief executive of investment giant BlackRock, shocked the business world when he published an open letter to his fellow business leaders, calling on all of us to make social purpose our top priority.

“To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society,”

he wrote.

“Companies must benefit all of their stakeholders, including shareholders, employees, customers, and the communities in which they operate.”

His words resonated with me: I have always been passionate about creating businesses that generate more than profit, and create lasting positive change in the wider community and through the charities they support.

This is why I am absolutely delighted to announce my new appointment to the board of Business in the Community for Yorkshire and the Humber. It is an honour to be a part of such a brilliant organisation, and I will work tirelessly to support its future success.

I have been a member of the charity since 2008, when I joined as the founder of Masternaut, my previous business. I saw first-hand the power of grassroots organisations like BITC, whether providing emergency aid after floods, or ensuring disadvantaged young people stay in education to get the vital skills they need to prosper.

I stayed an active member, even through the start-up years of BigChange. It is extremely important to me that business works in tandem with local communities to build a better world.

This isn’t blind altruism. There are many benefits for businesses that choose to partner with the BITC. The team here wants to work for an organisation that cares, and BITC’s benchmarking programme helps to showcase our successes in areas such as sustainability, philanthropy and employee welfare. That boosts both staff retention and our ability to hire great people.

I am humbled to join a group of heavyweight industry veterans on the board, from the likes of KPMG, Deloitte, Asda, Aviva and Eversheds. I will be flying the flag for small businesses and helping BITC to connect with more entrepreneurs like me.

This is a proud moment for me, and I look forward to building on BITC’s success. At BigChange, we are committed to driving positive change, both through our JobWatch platform, which eliminates paperwork, manages compliance, health & safety, and cuts carbon emissions, and as a charitable partner, donating all we can to good causes. I look forward to making even more progress on this shared mission over the coming years. If you would like to get involved, please leave a comment or drop me a line. We need you!

CEO’s Blog – The ‘workaround’ is dead. Long live the ‘small change’

bigChange workaround cartoon

I find it hard to hear customers talk about using workarounds on our platform. The definition of workaround is “a method for overcoming a problem or limitation in a program or system”.

It suggests there is some kind of flaw or glitch within JobWatch that needs managing, and there isn’t.

What people really mean when they talk about using workarounds is that they are used to doing something a certain way, and they don’t want to change. Even when the change is really small.

Or maybe they have been using a different system that takes care of a small part of a process, and they like using that system (even if JobWatch could do it better, faster, with 10 fewer steps).

I understand that – it’s hard to change a habit of a lifetime.

However, we have 40,000 users on our system right now and I would say that 99% of the people using JobWatch are doing so without any so-called workarounds. Businesses tell me that JobWatch is directly responsible for increasing efficiency and profitability. It has been designed to eliminate paperwork and bureaucracy from the life of a mobile worker, and streamline processes, while creating more opportunities for growth – and that’s exactly what it does.

JobWatch has glowing reviews from across the whole spectrum of industries. This is why I am banning the word ‘workaround’ from the BigChange lexicon. I don’t want to hear it any more. There are no limitations, no problems to overcome. The system has been honed and tweaked to be as close to perfection as possible. Instead, I want customers to talk about making a ‘small change’.

By making very minor changes to the way they operate, updating their approach or process very slightly, they can benefit from the wealth of efficiency that we have to offer. The small change doesn’t affect the business at all – the output and results are exactly the same. It’s the just the method – the path to getting to the goal – that alters a tiny bit.

It’s amazing the impact that words have. By moving away from the negative connotations behind ‘workaround’ towards the positive and progressive meaning behind ‘small change’, I feel that we can help customers to embrace the new, and encourage them to evolve with the technology.

All of us could benefit from making small changes. By trying to do things a little differently – or taking someone’s advice over a new approach – we can all evolve and become more successful.

CEO’s Blog – Don’t look at the competition; it’s beneath you

BigChange don't look at the competition cartoon

As an entrepreneur, you are always fielding questions about your plans for the business and growth strategy.

One question that comes up again and again is: who are your competition and what are they doing better than you?

I hate this question. In all my years as an entrepreneur, I have never once tried to copy a rival product, or pretended to be a customer to get access to a sales deck. I have always felt it unethical to obtain this kind of information – especially through underhand means. More than that, it damages your own brand to be too focused on what other companies are doing.

For me, the competition is a distraction that I don’t need. Their plans, their goals, their products, are nothing to do with us. If we start trying to look at all the rival platforms out there, and try and shoehorn things we like into our own system, we risk destroying the beautiful technology we have created.

I don’t wilfully ignore rivals. I talk to our customers about what they want and systems they have used. This means that I’m hearing about competing brands anecdotally, and constantly trying to ensure that our system is the best on the market. But my focus remains zeroed in on BigChange and making small improvements to what we have built.

Obsessing about the competition is the worst thing an entrepreneur can do. While you are trying to copy someone else, they are forging ahead. You never know what the next release will look like – what they’ll add and take away, and why.

Entrepreneurs who try and gain intel on competitors don’t get the full picture. So often, a huge part of what makes a brand exciting and popular is its customer service: how the company supports the product and the way the customer relationship is managed. You can’t accurately assess that from a slide deck or quick demo.

If you knew every detail about all your rivals in the market, maybe you wouldn’t bother to try at all. You can be blinded by information, and overwhelmed by all the spin out there.

As BigChange grows, we will have to be more open with our own systems and expect that the competition will know a lot about us. Companies like Salesforce let you download a trial version of their software for free. It has nothing to hide. We want to be that big someday. If we are afraid of what people will see, then we will be in a pretty bad position.

I’m in the US again – Seattle, this time. As I scan the shelves in Whole Foods, I see hundreds of versions of the same product. If you want eggs, they come in 50 breeds, colours and qualities. The drinks fridges are packed with soft drinks, all just slightly different. Ultimately, the customer benefits from more choice and variety, and all these drinks companies are successful.

As an entrepreneur, you have to believe in your own vision, and back your own offer. That’s not possible if you’re always watching other people, terrified that they are doing things better or faster.

Luckily, I’ve never been afraid of a little healthy competition. I barely remember it’s there. There’s no point looking in your rear-view mirror when you’re miles ahead of everyone.

CEO’s Blog – 2019: the year my baby learned to run

BigChange 2019 seasons greetings

A start-up is like a baby. When it is first born, you have to do everything to keep it alive. And, when the new company finds its feet and thrives, you really do feel as though the organisation you created and nurtured has a life of its own.

When I founded BigChange seven years ago, I had big ambitions for my new baby. But it was only in 2019 that I realised just how big this kid could get. As the year draws to a close, I’d like to share some of the highlights (and lowlights).

Setting the standard

I’ve posted about my ambitions to enter to corporate market with BigChange. Achieving BSI ISO 9001 and 27001 is a big part of being able to handle huge, multinational clients. The ISO 9001 proves that BigChange is fully committed to building quality products and services, while the 27001 accreditation shows that we are capable of handling data securely and effectively. We have also been awarded platinum partner status by Sage. These were major milestones in the development of this company.

A great place to work

The BigChange Team are a truly amazing group of driven individuals and a pleasure to work with. BigChange was ranked in the Sunday Times ‘Best Companies to Work For’ in 2020, proving that we are an outstanding employer. We are pioneers in creating work / life balance here, moving to a 4.5-day working week in 2019. We have also had some extraordinary speakers for our Motivational Monday initiative during 2019, from Kevin Keegan OBE, the football star and manager to Olympic gold medallist Sally Gunnell and model turned entrepreneur Caprice. Our commitment to creating a brilliant working environment helped us to recruit 60 new people this year.

Delighting customers

Our BigChange JobWatch system has gone from strength to strength this year, and I’m delighted by the depth of functionality we now offer customers. This is why we now have a record 40,000 users on the platform. We won 300 new customers this year, and an extra 100 came to us through the acquisition of two exceptional companies, Trace and Labyrinth. Our regular “shop floor” days make sure I’m tuned into the needs of BigChange’s customers. The newly created BigChange Network has provided a space where these customers can meet and share best practice and advice. That’s been a huge success. Big thanks to all our customers for being so supportive this year.

Charitable work

Building a profitable business has enabled BigChange to make significant charitable donations. This year, we gave more than £200,000 to incredible charities. Our seasons greeting card supports Transaid life-saving work in Africa, promoting driver training initiatives which improve driving standards, ensure safer vehicles and reduce the number of deaths on the road, which is the third biggest killer in sub-Saharan Africa following HIV/AIDS and malaria.

Standing out from the crowd

Winning awards helps to build buzz and get the brand noticed. BigChange has won a whole lot of awards this year. From the LDC Most Ambitious Leaders to the Sunday Times Tech Track, the Maserati 100 to the Tech Nation Fast 50, I’m delighted and humbled that so many people think we’re doing a great job.

Surviving technical challenges

In February this year, we had to undertake a wholesale redevelopment of our production environment. BigChange had grown so quickly that our architecture was starting to creak. It’s a testament to the wonderful relationship we have with our customers that they were understanding and patiently allowed us to work out the kinks. A big thank you to everyone who helped make the transition a success.

Going global

We founded BigChange France and brought on board a BigChange Cyprus reseller this year, and are slowly building market share in both territories. We continue to make progress in the US too, and I have just returned from a trip to Los Angeles where I spent time with prospective clients to find out what they need and how we can make their lives easier. I hope to continue delighting users all over the world next year.

Sharing knowledge

Given that I am dyslexic, I’m very proud to have written around 40 blogs this year on LinkedIn. A huge thank you to everyone that had liked, shared or commented on my posts. I enjoy hearing from all of you. I wish you all seasons greetings and a happy healthy 2020.

CEO’s Blog – It’s 3am and I’m awake

BigChange in the US and UK cartoon

One of the downsides of taking BigChange Stateside is the time difference between the UK and the US. I’m over in Los Angeles right now, and I can’t seem to sleep past 3am.

I’m writing this from a hotel room. It’s pitch black outside and my phone keeps buzzing with emails from the UK.

There’s no way I’m going back to sleep so I’ve decided to use the time wisely: to write about my experiences expanding into overseas markets.

There are a lot of tips out there for entrepreneurs expanding beyond their home borders. The usual ones include things like, ‘Always get on a plane’ – I get on lots of planes. They also tell you to expect cultural difference and it’s true, one size does not fit all when it comes to rolling out a product or service globally.

But there is one all-important point that never seems to get a mention. You must – and I mean must – make sure that all the process and best practice that you have painstakingly built up in your domestic market is transferred to new territories. Otherwise all is lost.

That’s one of the reasons I’m in the States. BigChange is planning on making major inroads here and we already have a couple of customers. I want to make sure that our nascent business is following the processes and brand guidelines that I’ve put in place in the UK.

It’s critical for a couple of reasons. First, is the Net Promoter Score. This is the holy grail for modern companies. For anyone who is unfamiliar with the NPS, it’s an index that ranges from -100 to 100, and indicates a customer’s willingness to recommend your brand to others. It’s source of enormous pride for me that BigChange has a score of 60 in Q3, which means we offer outstanding customer service.

It’s easy for customer service to be eroded by expansion. Too often, companies chase new business without thinking of what kind of experience those new customers will have. Everyone must follow our rules, with no exceptions. Especially when it comes to RoadCrew – our customer service function. This impacts everything from how we interact with customers, to how queries are handled, and the speed of our response.

One of our best routes to market out here is through existing customers; they will help us make connections through their networks. That means we have to be doing a brilliant job, consistently.

The second reason that process is critical is because it maintains efficiency. When you are building a business that is based on automation, you need to follow the rules or else new layers of complexity somehow find their way into the system. Rules can be reviewed and updated regularly but, ultimately, they are sacrosanct.

Luckily, we use our own JobWatch software, which allows us to bake in the processes that we want followed and to check that every ‘i’ has been dotted and ‘t’ crossed. We are expanding both through proprietary sales and through resellers and distributors, so without checks in place it would be easy to lose control.

These are the things I think about when I can’t sleep, and I’m far from home. At least it stops me thinking about the Election tomorrow.

Got any unusual tips on expanding overseas? I’d love to hear them. Please share them in the comments below.

CEO’s Blog – Why I would always rather promote from within

BigChange promote from within cartoon

When you need to fill a role at your company, it may be tempting to bring in an outsider. You may think that newcomers bring skills you haven’t seen yet, insight from competitors, or new ways of tackling problems.

Over the years, I’ve learned that, while hiring from outside the company can be beneficial, it’s often a much better idea to look closer to home.

Here’s why:

At BigChange, our people know the business and our customers inside out. They know my priorities, as a leader. For me, customer experience is paramount. It takes time for new arrivals to understand our culture, and time is something fast-growth technology companies don’t have a lot of.

When you bring in big names from outside the business to fill senior roles, it demotivates the team. When you promote from within, everyone sees the potential to grow and pursue a long-term career at your organisation.

There are people here who started in Roadcrew and have then gone on to take senior roles. They are inspirational figures, helping junior members of the team to dream big!

Hiring through recruiters is expensive and I feel that money is better spent incentivising our people to keep growing and learning new skills in bigger, better roles.

The big promotion

We recently filled a senior position with an internal candidate, and it’s been a major coup for BigChange.

Last January, I bought a company called Labyrinth, creator of an award-winning cloud-based logistics compliance tool (now the BigChange Audit feature).

The company was co-founded by Jo Godsmark and Ruth Waring , a logistics and supply chain specialist. I’m delighted to announce that I have now appointed Jo the Chief Operations Officer of BigChange and Ruth will become Managing Director of BigChange Advisory Plus the former Labyrinth business.

I’ve known of Jo for a while. She is a fellow of the Chartered Institute of Logistics & Transport (CILT) and the chair of the board of trustees for Transaid, a charity I am passionate about. She comes from a big business background – she’s held roles at Mars and Ford.

Seeing the impact she had within Labyrinth, I knew she would be the ideal COO of BigChange. She’s entrepreneurial, empathic, and is highly technical – she’s a chartered engineer.

She is already driving efficiencies here at BigChange, helping our hard-working teams to get the resources they need to keep improving service. She is also as passionate about corporate social responsibility as I am.

It’s been a real joy to bring Jo up through the ranks of BigChange this year. When we bought Labyrinth, we did it because of its brilliant product and people but also because of the cultural fit between our two companies. When looking for a new COO, we could have tried to poach someone from a rival but Jo ‘gets’ BigChange: she gets our mission, she gets the company dynamic, and she gets me.

The next time a senior position opens up in your company, don’t automatically call your recruiter. There may be someone in your organisation that would be perfect for the role.


Martin Port
Founder & CEO

CEO’s Blog – France needs a big change

bigChange France and UK joining hands

I was in France last week, meeting the BigChange French team out there. We discussed our progress so far and made plans for the future and then the conversation moved on to the differences between the UK and France.

They have wine with lunch over there, and the break lasts almost two hours so it was a lively debate!

I am a Francophile. I love the food and the culture. But when it comes to working practices, the gulf between the French and us is really striking.

No one can rival the UK for health and safety. We are number one for compliance in Europe, if not the world. We set the standard. My French team told me that France is the opposite: there is simply no understanding of best practice, and compliance is an afterthought rather than a priority.

According to the Health and Safety Executive, the UK has the lowest rate of fatal injury in the European Union at 0.5 per 100,000 employees. In France, that number rises to 3.3. If you look at the number of employees with long-term, work-related heath problems, again, the UK is the best performer, compared to France where more than 5pc of its workforce is affected.

It is clear that France is ready for a big change. We are going to help French companies to build compliance, health and safety, and best practice into their business models in an easy and pain-free way, while becoming more efficient. It’s a no brainer for them.

My team in France also said that customer service levels are nowhere near the high standards we have grown used to in the UK. They told me that when someone comes along with “wow!” customer service, it is really noticeable – new business floods in. We pride ourselves on always putting the customer first.

Of course, there is a lot that we can learn from the French: they are brilliant at complex infrastructure projects and some of the biggest construction firms in the world are based in France. It is also a nation full of highly-skilled workers, especially in areas such as software engineering. Britain is crying out for that kind of talent.

But it fills me with confidence, amidst all the uncertainty around Brexit, that we still clearly have so much to offer. Even after Britain leaves the European Union (if it happens), we have skills and abilities that countries like France desperately need and vice-versa.

It’s only 27 miles between Dover and Calais but France and the UK are worlds apart. I look forward to learning from our French cousins, and bringing all our experience to bear to help French companies thrive.


Martin Port
Founder & CEO

CEO’s Blog – A good receptionist is worth their weight in gold

BigChange good receptionist cartoon

I think it’s important to recognise the people that have helped BigChange become a truly great company.

Those who are making this a great place to work, great at customer service; and great with suppliers. Our new receptionist has had a profound impact on BigChange. So, this blog is about Georgia.

I first met Georgia last year, when we had our Christmas party at Thorpe Park, just down the road from our offices. She was working there in a sales role, and helped to manage our booking. She said that she was on the lookout for a big change in her career, so we stayed in touch. When a front of house role opened up, she applied.

Georgia has been with us just three months but she’s made some incredible changes that are making life better for all of us.

We have six customer meeting rooms here and, every day, most are full. Georgia sends an email link from our JobWatch system to everyone at the company each day, letting us know which prospects and customers are coming in, when, and in what room. I can just pop in and greet our customer or prospective client. Someone from customer service can go say hello too. It makes people feel really welcome and valued.

She has brought in afternoon “pick-me-ups”, and always keeps the office well stocked with healthy snacks (as well as a drawer of Mars bars) to give us all a little boost if we are starting to flag after lunch.

Regarding managing our facilities we try to use our customers for all the work we can, from security services to electrical jobs and plumbing. All of these jobs are managed by Georgia, using our JobWatch system. She knows everyone, and the whole thing runs like clockwork.

Georgia has taken on the role of events coordinator, organising a Macmillan coffee morning at the office, and taking charge of the Christmas party, as well as our Secret Santa and Christmas jumper competition. Having someone who wants to take ownership of the social calendar, and is talented at organising fun and inclusive events, has been amazing for morale.

I never want to force my team to do things like Secret Santa or charity bake-offs. It’s important that these initiatives are decided by the team and organised by them too. Georgia knows the things that her colleagues love to do, and takes the time to make them happen.

I can’t tell you how important the receptionist role is at a growing company. But I shouldn’t call Georgia a receptionist, really. She’s much more than that. She’s a facilities manager, an events organiser, the face of the company, and the first point of contact many customers have with BigChange. She is invaluable.

I know that I employ a first-rate team here. But when people visit the office or call in, their first interaction is usually with Georgia. The fact that she makes everyone feel welcome, greeting everyone in that brilliant Scouse accent, is the icing on the cake.


Martin Port
Founder & CEO

CEO’s Blog – Save us all from the “comfort zoners”

BigChange comfort zoners scheduling assistant

Around this time last year, I posted about “blockers”. These are the people in an organisation who resist change and stand in the way of progress https://www.linkedin.com/pulse/dont-let-blockers-hold-you-back-martin-port/.

Blockers are a nightmare. They can be hard to spot and may drag the whole team down with them. But they are not the only threat to your business. I’m talking about: the “comfort zoner”.

This is someone who wants to change but refuses to take action to make it happen. They just keep doing things the way they have always been done. I have met a few of these in my time and it drives me mad.

We recently released a new feature called the BigChange Scheduling Assistant. It’s amazing – I know, I would say that. It looks at all your jobs over the next seven days and arranges the job to be scheduled in the best way to maximise the efficiency of all your resources. It’s a bit like Uber, finding the nearest driver to take you on your journey, except more sophisticated. The platform takes into account things like the skill level of each member of the team, vehicle type, even the Service Level Agreement that has been promised to the client. It will find the lowest cost engineer to do the job.

Around 85% of the people using BigChange’s software are engineers. These people can be driving over 100 hours a month. Every hour they aren’t stuck behind the wheel – and are on the tools – means more revenue for their company. Building more efficiency into the way jobs are scheduled can save businesses an absolute fortune. For example, companies think they need to hire another engineer to complete the workload when all they need is to schedule the jobs more efficiently. Not to mention that cutting time on the road does lots of good for the environment and reduces carbon footprint.

And yet, over the past few weeks I have been encountering a lot of comfort zoners that won’t even give it a go. They will find any reason under the sun not to press that button.

I don’t get it. Surely you can enable the functionality, see if it works, and then make your mind up if you want it? Even if you let the computer make the decision, and you check it, it would only take you a few minutes, compared to the money it will cost the company if engineers are spending unnecessary time driving. But comfort zoners always say the same thing: ‘What if X?’ Or ‘I’m worried about Y.’

How do you get a comfort zoner to see that they are a comfort zoner? The only way to prove our system works is to sit beside them and say: “You do it your way and I’ll use BigChange at the same time. Let’s see who improves efficiency?” I would do it, too.

Just think what it would do for your business if you could improve output by even 10%. Just one extra job a day? That could boost revenues, profit, and let you grow your business that much faster. Don’t be a comfort zoner. Push the button.


Martin Port
Founder & CEO

CEO’s Blog – My new wellbeing crusade

BigChange wellbeing crusade

About two years ago, I realised that I needed to make some changes in my life. Building a business can take a toll on your health and I was eating badly and hardly exercising.

I took on the challenge of losing 60lbs in six months. To keep myself focused, I created a JustGiving page to raise money, and pledged to donate £60 to Cancer Research for every pound lost. It was hugely motivating and I hit my target, raising more than £5,000 in total.

But now, I find myself sliding back into old habits. I’ve put on 1 stone since losing that weight last year. I need to set myself a new target and get back to healthy eating and exercise.

The fact that I’m back at square one and battling my weight again is hard to take. It got me thinking about wellness at work, and the changes that I would like to make to ensure everyone at BigChange feels good, and looks after their health.

I love using technology to solve problems so we have launched the BigChange Community app. The idea is to create a resource packed with useful features to help my team – and me – to stay happy and healthy.

There will be access to a GP’s advice 24/7; discounted gym membership (we contribute £20 per month to each employee); an online health checker and nutritional information. The app will also provide mental health support, featuring a helpline for emotional support.

This app will help my team to manage their health and mental wellbeing, and reduce stress. If they find it useful, then I would also like to recommend it to BigChange’s customers. Wellbeing at work is so important and many of the companies we work with employ sales people, drivers and engineers. These workers can really struggle, being out on the road for long hours.

The app will also have a business benefit. It has a first day absence service. If someone feels unwell and needs to take a day off, this would trigger a swift call back from the triage desk. They will run through the reasons for the absence and may refer them to an occupational health nurse. This would have the benefit of getting people who really should be in work back into work, prevent absenteeism, but also deliver important medical advice to those who are poorly.

I’m going back on MyFitnessPal. I’ll be bringing back my JustGiving page to raise some money for the British Heart Foundation. I am determined to keep the weight off this time.


Martin Port
Founder & CEO